Apple, Trying To Take Over the World
WHY DOES APPLE WANT TO DISPLACE FLASH?
Finally we need to look at why Steve is pushing this issue so hard. They want to displace flash as a dominant platform on the web. I have seen a number of interesting post looking at very holistic reasons. This one is especially interesting but essentially wrong. “A good problem to have“.
Apple/Steve is very smart. The one market he has not been able to dominate to the degree you would expect is ONLINE VIDEO. The online video owners, unlike the music industry, are a bit more aware of what Apple is trying to archive. As a result, they have fragmented the industry as much as possible to ensure no individual company can gain enough control as to start dictating to them the conditions.
Steve is trying to maneuver the online video industry into a position in which they have no option but to sell their soul to Apple. To do this they have looked at the future trends of video. Producer to consumer.
Producer to consumer with subscription or paid to view will be the future. However, this future will need a transaction system and a video distribution system. Currently we have two options. Apple and Adobe.
Once Flash materializes this technology coming in 10.1 towards the use of video distribution on the net. Apple will not be able to catch up.. Its all out WAR now. Crack and kill the egg before it hatches.
Apple has cornered the MP3/Music market very well, dominating with its iTunes store. They’re using pushy tactics to marginalize Amazon’s book store and will try to dominate that sector using iPad’s iBook software. Now Apple wants to dominate the online video/movie market using even more egregious, pushy tactics. This is anti-competitive to the max.
It was one thing for Apple to introduce the iTunes music store—they won market dominance through strong innovation and price controls to attract customers. This, however, is unethical—completely and resoundingly.
My friends who rail against evil business practices, fighting the man, such as Wal-Mart and big business in general should consider where they put their money. I’ve had many leftist friends who have bought into the Apple lifestyle and ignore the fact Apple is acting just like the people they hate. It’s time to get some consistency.