Glenn Beck Is Selling Something

Bob Cesca attempts to expose Glenn Beck for the fraud and salesman that he is—and I most definitely agree with his assessment.

Glenn Beck is playing a character with a personality and a style that is laser focused at the souls of an intended audience. It doesn’t take many minutes of viewing his television show to see that he’s mashing up the most effective and successful aspects of Rush Limbaugh, Alex Jones and ’60s Bircher author Cleon Skousen, and filtering it all through the performance techniques of a televangelist. Listen to any random monologue by Glenn Beck and then watch some clips of televangelist Jack Van Impe. Both are master manipulators and (crazy aside) riveting speakers. They each nail their audiences with rapid-fire barrages of nonsense presented as dramatic fact — so twisted and obscured that it begins to seem real and anything that might not seem entirely plausible, just have faith. After all, there are complicated drawings on a blackboard! Oh, and he cries. So he must be serious. (We learned last year that the crying is fake.)

The man is a fraud, pure and simple. He plays into the fears and ignorance of the audience that petitions for his sermons and blessings to spew hatred and rain filth down on the supposed oppressors of freedom.

Cesca explains, however, that Beck isn’t selling just bullshit:

Instead of asking for donations, by the way, Beck just markets all varieties of crap-on-a-stick to his people. Beck has released seven books since 2007. Seven books in three years! Add to the mix three DVD releases and 26 compact disc releases. There’s his subscription-only "Insider Extreme" website which charges $75 per year. There’s a print magazine called "Fusion" (20 issues for $66). There are the obligatory t-shirts, mugs and other forms of cheap swag. All of this is heaped on top of a multimillion dollar Fox News contract and a syndicated radio deal worth $50 million over five years.

Here’s a taste of the Kool-Aid he shares:

http://cloudfront.mediamatters.org/static/flash/player.swf

God bless freedom of speech and capitalism. If it wasn’t for either of them, we wouldn’t have Glenn Beck, the paragon of lies.

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